LA-based duo Soto Voce have shared the video for their debut single “Better”. Directed by Tyler Oliver, the video reflects the duo’s life experiences and the unravelling and divided world we live in. It’s refreshing to see a new band so confident with their sound and vision – a reminder that great pop can still move and inspire.
Discussing the video, Soto Voce said: “In the video, I’m visualising some really dark images, or maybe they’re being broadcasted to me. It depends on your perception. I’m watching people being desecrated and killed, crosses being burned. There comes a point when the car stops and Miguel steps out to open the door. I’m handcuffed, and he pushes me into a grave, and I come out on the other side another version of myself. For us the Black Lives Matter stuff, of course that's something that becomes relevant [now], and it wasn’t necessarily we made it for that in any way. But it obviously is relevant to the current, and culture in general. Then the gender stuff as well, and both of those things kind of tie in and maybe being seen as worthless.”
Adding another dimension to an already brilliant track, the video ups the level of emotion. A brooding synth pop track that gives way to a dance floor anthem – unpredictable and artfully produced.
“Better” is lifted from the duo’s debut EP set for release later this year via French label OSKAR.