Ibiza-born, Antigua-raised singer Au/Ra has captivated since the release of her debut track “Concrete Jungle” which fused surreal lyrics with her bass heavy, minimal production. It made for enigmatic introduction and left us wanting more.
Mercifully, Au/Ra has returned with another banger in the form of “Kicks” which cements her as one of 2017’s most exciting prospects – a pop outsider not afraid of weaving fantastical imagery with gritty production.
How would you describe your sound?
I would say it's alternative pop with electronic influences.
You were born in Ibiza and raised in Antigua, how has your upbringing shaped your sound?
Ibiza, as most people know, is hugely involved in the dance and electronic scene. My brief upbringing there, and the influence of my dad who also produces electronic music, definitely shaped the very beginnings of my sound. Antigua and the creative freedom there allowed me to cultivate all of that, and living there has given me a huge reality check and a different perspective.
Growing up, what records had the biggest impact on?
I was always in the studio watching my parent’s work - that had a big impact on me in the electronic music department. Other than that, growing up I listened to anything my mom listened to - Amy Winehouse, Jamiroquai, Portishead, Mandalay, Norah Jones etc.
Some of your lyrics are beautifully surreal, what inspires your songwriting?
I love creating a story in my songs, or basing it off a book I've read or a film I've watched. Concrete Jungle specifically is based on how different the life style is in the city - compared to where I grew up.
“Concrete Jungle” was really well received, what did it feel like to get such plaudits for your debut?
It feels surreal and I'm genuinely so happy its being received well and being listened to.
Have you got any plans to tour?
I would love to tour but I think I need to release more music, and reach more listeners, before that happens.
What does the future hold for you?
I have no concrete plans yet (aside from SXSW in March) - I'm just really excited to continue making music.