2016 was a pretty good year for pop but with the likes of GIA just getting started; 2017 is probably going to be even better. GIA cuts through because she speaks to a new audience, an audience that was getting pretty tired of being spoon-fed their pop music, they wanted artists who shared their experiences and are unfiltered in an age where being true to yourself has real currency.
GIA first caught everyone’s attention with “Only A Girl”, aged just 18 she made a record that was supremely confident and a brilliant expression of youth. To date it’s been streamed over 6 million times on YouTube alone.
Since then she’s been in the studio with the with producers like Switch (Major Lazer) and King Henry (Justin Bieber), honing her sound and getting ready for inevitable world domination.
GIA recently shared “Heart Won’t Forget”, her collaboration with Norwegian melodic house producer Matoma. Written in the summer of 2015, the track documented the break-up of her relationship.
Say hello to GIA, your next favourite popstar.
How would you describe your sound?
Your tracks are very personal, how do you approach your songwriting ?
It depends sometimes I like to pick up the guitar when I'm alone and write whatever I feel , and other times if I'm in the studio I start on the piano or guitar then start humming melodies and putting words to it
"Only A Girl" got a phenomenal reaction, how did it feel to get such a positive response with your debut?
Absolutely amazing! It's such a great feeling to know that my music and message reached to that amount of people!
You've been in the studio with the likes of Switch and King Henry, both insanely good producers. What's it like working with them?
They both bring such different styles to the table but nonetheless it matches my sound and I'm so lucky to work with such talented people.
"Only A Girl" was written about your first girlfriend but 10 years ago it seemed like the only relationships popstars could discuss were heterosexual ones. There seems to have been a breakthrough for queer artists, what do you think changed?
I feel like my generation has become more accepting but that doesn't leave out the fact that people need to take risks and use their voice even if it's scary.
You collaborated with Matoma on "Heart Won't Forget", who would your dream collaboration be with?
If you had to pick the record that had the biggest impact on you, what would it be?
Radiohead's "In Rainbows" album
It's a secret ;)
"Heart Won't Forget" is out now via Parlophone/Atlantic